Why "a website" can cost €300 or €6,000
When someone asks me how much a website costs in Spain, I answer with a question: what is it for? A site for a plumber in Los Cristianos who wants calls from Google Maps is a completely different project from a surf school with online bookings, or a shop shipping cosmetics from the Canary Islands to the rest of Europe.
The spread of prices on the market is not about greedy developers. It comes from very different products hiding behind the same word. Below I break down what makes up the price, the ranges I see in Tenerife and across Spain in 2026, and the costs that appear later.
Five things that genuinely change the price
1. Scope: one page or several
A one-page site with your offer, an about section and contact details is a few hours of design and a day of development. A business site with separate pages for each service, pricing, a blog and Google reviews is several times more work. Every page needs its own copy, Google-friendly titles and photos.
2. Number of languages
In the Canary Islands one language is rarely enough. A business serving residents and tourists needs Spanish and English, and in many areas German or Polish on top. A good language version is not text pasted into a translator. It means separate titles, descriptions and phrases that customers in that language actually search for. Each additional language usually adds 20–40% to the base price.
3. Copy and photos: you supply them or you order them
This is the most overlooked part of any quote. If you have service descriptions and photos of real work, the site moves fast. If the developer has to write and select them, add time for interviews, copywriting and revisions. Stock photos are cheap, but on a local business site they look foreign. A customer in Adeje can tell that workshop is not yours.
4. Features beyond a digital business card
A contact form and WhatsApp are standard. A calendar with bookings, deposit payments, an admin panel for enquiries or a shop issuing IGIC invoices are separate modules. This is where the line between a "website" and a "system" blurs and the price jumps. If you plan to take bookings, read first how a website with a booking system works, instead of bolting one onto a site that was never designed for it.
5. Who builds it and where they are
A freelancer abroad, a local agency in Santa Cruz, a builder like Wix, or someone who knows both markets: each option carries a different price and a different risk. I come back to this below, because it usually decides whether the site still works a year later.
Real price ranges in Spain in 2026
The figures below are indicative and come from quotes that clients from Tenerife, Gran Canaria and the mainland bring to me. Treat them as a reference, not a price list.
- Site builders (Wix, Squarespace, Shopify Starter): €15–45 per month plus your own time, usually a dozen hours to get started. After three years that is €600–1,600 and a site you cannot move anywhere else.
- Freelancer from outside Spain, WordPress template: €400–1,200 for a simple site. Cheap, but rarely with a Spanish version written by someone who knows how customers here search, and no help with local matters (IGIC, legal notice, a Google profile with an address on the island).
- Local agency in the Canary Islands: €1,500–4,000 for a business site, often with a multi-month timeline and a maintenance contract of €80–150 per month.
- Custom site on a modern stack (Next.js), bilingual: €1,200–3,000 depending on the number of pages and whether you supply the content.
- Online shop: €2,500–8,000 depending on the number of products, payment methods (card, Bizum, PayPal), shipping from the islands and invoicing integration.
For comparison, my website pricing looks like this: a one-page site from €590, a business site with a blog and two languages from €1,490, site care at €60 per month. Prices exclude IGIC and include hosting and a domain for the first year.
Costs that are not in the offer but you will pay anyway
The cheapest offer on paper is rarely the cheapest after two years. Before deciding, ask about each of these:
- Hosting and domain: €60–200 per year. Check whether they are included and for how long.
- Maintenance and updates: WordPress plugins need updating, and an unpatched site is an open invitation to attacks. "No subscription" offers often mean "you are on your own".
- Translations: if the English or German versions are not included, add €150–400 per language for a handful of pages.
- Changes after launch: new prices, seasonal photos, one more service. Find out what an hour of small edits costs and how quickly the provider responds.
- SEO: a site without SEO is a brochure in a drawer. Basic optimisation should be included. Ongoing visibility work is a separate topic, which I cover on the page about SEO in Spain and the Canary Islands.
- IGIC: in the Canary Islands net prices carry 7% IGIC, not the 21% IVA of the mainland. A provider from outside the islands sometimes invoices with IVA, which can complicate things with your accountant.
When it is worth paying more, and when it is not
Not every business needs a site costing several thousand euros. If you have just registered as self-employed and want customers from Google Maps to see your offer and message you on WhatsApp, a one-page site for a few hundred euros is plenty, as long as it loads fast on a phone and is connected to your Google Business Profile.
It is worth investing more when:
- you serve customers in two or three languages and each of them has to find you on Google,
- the site has to capture enquiries or bookings, not just "exist",
- you plan to grow, for example with online appointments through a booking form or sales through an online shop,
- you value having someone nearby who understands how things work in the Canaries and picks up the phone in your time zone.
It is not worth overpaying for a complex CMS, animations and "modern design" if the site has three pages and you change the prices once a year.
How to get an honest quote within 24 hours
To get a precise quote, prepare a few details: what you do and where (towns, not just the island), which languages you serve customers in, how many services need describing, whether you have copy and photos, and whether the site only needs to inform or also take bookings or sell. With that brief the developer does not have to guess, and you get a price that does not grow along the way.
The details of each package, what exactly it includes and how the process works are on the page about web design in Spain and Tenerife.
Summary
In 2026 a website in Spain costs anywhere from a few hundred euros for a simple one-page site to several thousand for a full business site or an online shop. The price depends on scope, the number of languages, whether you supply the content, features beyond a digital business card, and who builds it. What matters most is comparing the total cost over two to three years, including hosting, maintenance and translations, rather than the figure in the first offer.
Do you run a business in Tenerife or elsewhere in Spain and want to know what your site would cost? Get in touch through the contact form. Tell me what you do and which languages you serve, and within 24 hours I will reply with a specific quote.
