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Booking system feature

Message automation before and after a booking

Automated messages cut down your workload and reduce repetitive questions, while keeping in touch with the customer after the booking.

What problem this feature solves

Staff manually send the same information over and over: confirmation, address, instructions, times, deposit, documents, reminders and a request for a review. In peak season it is easy to miss something.

How it works

  • The system sends different messages for an enquiry, a confirmed booking, a payment, a date change and a cancellation.
  • Messages can depend on the industry, the customer's language, the service, the property and the arrival date.
  • The panel shows what was sent and when.
  • Automation can cover email, SMS, payment links, PDF instructions and review requests.

Benefits for the business

  • Less repetitive work in season.
  • Fewer forgotten messages and misunderstandings.
  • Better service quality without growing the team.
  • More reviews and returning customers.

Benefits for the end customer

  • The customer gets the information exactly when they need it.
  • They do not have to ask about the address, the time, the deposit or how to prepare for the service.
  • They have a record of the confirmation and booking terms.
  • After the service it is easier for them to leave a review or book again.

Example use cases

  • An apartment sends check-in instructions the day before arrival.
  • A transfer service asks for the flight number and sends a reminder on the day of arrival.
  • A beauty salon sends treatment preparation instructions and a review request.

Which sectors it's for

The panel in practice

See what the booking management panel looks like

This feature works best as part of the admin panel: with bookings, CRM, payment status, calendar, notes and lead sources in one place.

See the panel demo for apartments, transfers, tours and clinics
Customer questions

FAQ

Can messages be in Polish, English and Spanish?+

Yes. The content can depend on the customer's language or the language version of the form.

Can automation trigger only after the deposit is paid?+

Yes. Some messages, such as instructions or a voucher, can be sent only once the payment status changes.

System features for businesses in the Canary Islands

This feature works just as well on any island, but its use varies with the local market and seasonality — see examples for specific locations.

WebsiteOK Blog

Related articles

See how this works in practice on the WebsiteOK blog.

View blog

Want to stop sending the same messages by hand?

I will design automations around specific booking statuses, dates and the languages your customers speak.

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